From Zero Online Presence to a Professional Healthcare Platform
A natural remedy clinic in East London needed to look as professional online as they are in person. We built them a complete web presence from scratch.
Sector
Healthcare / Wellness
Year
2025
Timeline
5 weeks
The brief
TNR Clinic is a natural remedy and hijama clinic in East London, open 7 days a week. Despite being well-known locally and having CMA-accredited training courses, they had essentially no professional web presence. Patients couldn't find information about treatments online, and their training courses — a significant revenue stream — had zero digital visibility.
- No professional website — patients had to call or visit to learn about services
- CMA-accredited training courses had no online visibility or information
- Zero SEO presence — invisible on Google for local healthcare searches
- No practitioner profiles — patients couldn't learn about who would treat them
- No mobile experience — most patients search for clinics on their phones
- Competing with clinics that had online booking and detailed service pages
Our approach
The clinic needed to go from invisible to credible in one build. We focused on three things: making every treatment easy to understand (patients often don't know what hijama or cupping therapy involves), showcasing the CMA accreditation to build trust, and making the site work perfectly on mobile since that's where most patients would find them.
What we built
- 01
Service Pages
Dedicated pages for every treatment the clinic offers — hijama (wet cupping), dry cupping, massage therapy, acupuncture, and more. Each page explains what the treatment is, who it's for, what to expect during a session, and aftercare. Written in plain English, not medical jargon.
- 02
Training Course Showcase
The clinic runs CMA-accredited hijama training courses — a significant revenue stream that was invisible online. We built dedicated course pages with curriculum details, certification information, CMA accreditation badges, and a clear enquiry flow.
- 03
Trust & Credibility
Practitioner profiles with photos and specialisations. CMA accreditation displayed prominently. LocalBusiness schema markup so Google shows the clinic correctly in search results with address, hours, and ratings. Opening hours (Mon-Sun, 10am-8pm) clearly visible on every page.
- 04
Mobile-First Design
Built mobile-first — the majority of patients search for clinics on their phones. Tap-to-call buttons, easy navigation, fast load times. Framer Motion animations for a polished feel without sacrificing performance.
How it came together
- 01
Content & Information Architecture
Interviewed the clinic team. Documented every treatment, practitioner, and course. Designed the page structure and navigation.
You get: Treatment documentation, Practitioner profiles, Course curriculum, Site map
- 02
Design & Prototyping
Designed a clean, clinical-but-approachable aesthetic. Mobile wireframes first, then desktop. Colour palette that signals healthcare trust.
You get: Mobile wireframes, Desktop layouts, Colour & typography system, Component library
- 03
Build & SEO Foundation
React SPA with all pages built. Added LocalBusiness schema, meta tags, and Open Graph for social sharing. Framer Motion animations.
You get: React SPA build, 7+ service pages, Schema markup, SEO meta tags, Animations
- 04
Testing & Launch
Cross-device testing, performance optimisation, and deployment. Handed off with documentation for content updates.
You get: Mobile testing, Performance audit, Deployment, Handoff documentation
The outcome
- Treatment pages with full descriptions
- 7+Treatment pages with full descriptions
- Accredited training courses shown with their certification
- CMAAccredited training courses shown with their certification
- Opening hours shown on every page
- 7/7Opening hours shown on every page
“Before working with Kode by Kraft, we had no online presence at all. Now patients can find our treatments, book appointments, and learn about our CMA-accredited training courses — all from their phones. It’s changed how people find us.”
Built with
React · Vite · TypeScript · Tailwind CSS · shadcn/ui · Framer Motion · React Router · Helmet (SEO)
Want something similar?
Tell us about your project. We’ll reply by email with how we’d approach it, drawing on what we learned building for TNR Clinic.
What happens next
- 1
We reply by email with any questions that sharpen the brief.
- 2
A free 30-minute call to agree the goal, timeline and budget.
- 3
A written scope and price so you know what you’re paying for before any work starts.
Unit 21, 384 Abbott Road, London E14 0UX
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“We went from bank transfers and spreadsheets to a full online donation system in 8 weeks.”