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    Emails that bringpeople back to buy and give.

    Welcome series, abandoned-basket reminders and regular campaigns, written, designed and sent for you. Automated flows keep working between campaigns. Plans start at £500 a month.

    • Plans from

      £500 a month

    • Platforms

      Klaviyo, Mailchimp, Kit, ActiveCampaign

    • Included

      Strategy, design and copy

    What we do

    Everything from choosing the platform to writing the subject lines, so you get emails ready to send.

    1. 01

      Strategy and planning

      Who you’re emailing, what each email is for, and a calendar that ties campaigns to your sales or appeals.

      Audience segments · Content calendar · Competitor benchmarks

    2. 02

      Campaign design and copy

      Branded templates that read well on phones, with copy written to get the click.

      Custom templates · Copywriting · A/B testing

    3. 03

      List growth

      Sign-up forms and lead magnets that bring in subscribers who actually want to hear from you.

      Sign-up forms · Lead magnets · Landing pages

    4. 04

      Automated flows

      Emails triggered by what people do, from joining your list to leaving something in their basket.

      Welcome series · Basket reminders · Post-purchase

    5. 05

      Deliverability and reporting

      Domain authentication, list cleaning and plain reports on what each email earned.

      SPF, DKIM and DMARC · List hygiene · Monthly reports

    How we set it up

    1. 01

      Audit and strategy

      We review your current setup, list and results, then plan where email can bring in the most.

      You get: a setup audit, an opportunity map, a platform recommendation

    2. 02

      Setup

      Platform configuration, sign-up forms, segments and the checks that keep emails out of spam.

      You get: a configured platform, sign-up forms, segments

    3. 03

      Flows and campaigns

      We design the templates, write the emails, and build the automated flows and campaign calendar.

      You get: email templates, automated flows, a campaign calendar

    4. 04

      Send and improve

      We send, test subject lines and content, and report each month on what each email brought in.

      You get: A/B tests, monthly reports, ongoing improvements

    The flows we set up first

    Automated emails that run in the background once they’re built. Most businesses need these before regular campaigns.

    Automated email flows Kode by Kraft sets up
    FlowWhen it sendsWhat it does
    Welcome seriesSomeone joins your listIntroduces you, sets expectations and gives a reason to buy or give for the first time
    Basket reminderSomeone leaves items in their basketReminds them what they left, answers common doubts and brings them back to checkout
    Post-purchaseAfter an order or donationSays thank you, asks for a review and suggests what to buy or support next
    Win-backSomeone stops opening emailsTries to re-engage them, then removes them to protect your sender reputation
    TransactionalA booking, order or donation is madeSends confirmations, receipts and reminders automatically

    Questions

    Something else on your mind? Ask us directly.

    How soon will I see results?

    Automated flows start working as soon as they go live. Campaigns and list growth usually show steady improvement over the first 30 to 60 days as we test and refine.

    Do I need an existing email list?

    No. An existing list helps, but we can build one from scratch with sign-up forms, lead magnets and landing pages.

    Which platforms do you work with?

    Mainly Klaviyo, Mailchimp, Kit (formerly ConvertKit) and ActiveCampaign. We recommend one based on your goals, list size and budget, and can also build email into a custom platform.

    Do you write and design the emails?

    Yes. We handle strategy, copywriting, design and setup, so you get finished emails without hiring anyone else.

    Will my emails land in spam?

    We set up domain authentication (SPF, DKIM and DMARC), keep your list clean and warm up new sending domains, which gives your emails the best chance of reaching the inbox.

    Tell us about your email

    What platform are you on, and how big is your list? We’ll reply by email with where we’d start.

    What happens next

    1. 1

      We reply by email with any questions that sharpen the brief.

    2. 2

      A free 30-minute call to agree the goal, timeline and budget.

    3. 3

      A written scope and price so you know what you’re paying for before any work starts.

    [email protected]

    Unit 21, 384 Abbott Road, London E14 0UX

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    “We went from bank transfers and spreadsheets to a full online donation system in 8 weeks.”
    Kamal Mawlana, As-Subah Outreach
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